The combined massive footfall exposure nationwide and the positive nature of this leisure experience really offer up a huge opportunity.
The combination of shopping centre portfolio, tourist/leisure sites and an extensive bluechip corporate client list offer a broad scope of opportunity to promote and advertise a plethora of different products/services. Direct immediate access to the ‘perfect demographic’ marketplace is guaranteed.
Not only is there a full branding offer here but a databasing, sampling and merchandising opportunity is also available.
The obvious multiple advantages that the whole concept brings lends the bungy trampoline perfectly to a branding experience and an advertisers dream.
Jumpzone has just completed to the 2005 Muller Rice National Roadshow – a full-on Muller Rice branded promotional roadshow in which our bungy units toured the UK at external sites throughout the year promoting Muller’s new fruit-flavoured rice yoghurt products. This was a big success and similar projects will be taken up next year. We have also just completed a campaign for Adidas in Japan in keeping with that company’s “impossible is nothing” strapline.
Jumpzone Japan has also just promoted the all-action movie ‘Kung Fu Hustle’.
We have just been paid and completed a summer season with a fully branded 1-in-1 bungy trampoline unit advertising Hastings Festival Shopping Centre.
The potential for fully branding the units and promoting within the shopping centre portfolio or, as in Muller’s case externally, is clear.
Most centres have given permission for Jumpzone to brand and promote as they please. Furthermore, sampling can be undertaken and databases collated if required.
All in all, an attractive proposition for an intended sponsor/leisure company/purchaser